When you have a team working on creating a brand style guide, it can be a bit of a challenge. You have a bunch of different people with different responsibilities who are all trying to create a single guide that will help the team create consistent brand visuals and messaging across all visual projects. In other words, a style guide is a tool that will help brand team members stay focused
on creating brand-focused visuals and minimize the chance of mismatched visuals. It can be a challenge, but it’s also an opportunity to create something beautiful and cohesive. Thankfully, there are lots of helpful resources out there that can help you create a brand styles guide.
Keep reading to learn more about creating a style guide, how to create a style guide in Word, and how to create a style guide for digital design projects.
What is a Brand Style Guide?
A style guide is a collection of images, logos, and other assets that will help the team at a company create consistent brand visuals. A brand style guide will have assets like images, logos, typefaces, color palettes, and more. In addition, most style guides will have guidelines on how these assets should be used when creating visual assets for the company.
A style guide can be used to create a variety of visuals, including logos, illustrations, images, and more. For example, a fashion brand might use its style guide to create all of its clothing illustrations, T-shirts, and other merchandise.
When to Create a Brand Style Guide
There are a few different times you might want to create a style guide. If your brand has a consistent look and feel, you might want to use a style guide to save time when creating visual assets for the company. A style guide can also help the team stay focused on creating brand-focused visuals.
If your business has a visual identity that is unique and different, you might also want to create a style guide. A style guide can help crew members create visuals that are consistent with the brand.
How to Create a Brand Style Guide
Before you dive into creating a style guide, you should consider the goals of the style guide. What do you hope to accomplish with your style guide? Do you want a style guide that will help you create visuals more consistently?
Do you want a style guide that will help the team stay focused on creating brand-focused visuals? If you answered yes to any of these questions, then you’re already on the right track for creating a brand style guide.
Create a Brand Style Guide in Word
If you want to create a brand styles guide in Word, you can use something like Style Guide Pro. In this tool, you can create a brand styles guide, and brand style guidelines, and assign roles to Brand Style Guide Administrators. Administrators can add assets, update guidelines, and assign roles to team members. With Style Guide Pro,
you can create a brand styles guide in Word. This tool has lots of great features, including the ability to create a brand styles guide in a few easy steps. You can also add assets, update guidelines, assign roles to team members, and more.
Create a Brand Style Guide for Digital Design Projects
If you’re working on a project that will involve visual designs and branding, you should create a style guide. Visual branding is the use of visuals to communicate, attract, and build an image for your company. For example, visual branding could include your logo, images, and illustrations that represent your brand. A visual style guide can help create consistent brand visuals and minimize the chance
of mismatched visuals when working on digital design projects. For example, if you are creating a logo for a website, you want the logo to be consistent with the rest of the branding assets. A style guide for digital design projects can help keep all of the visual assets consistent. For example,
a photographer can use the same typefaces when creating illustrations, videos, and written content. This can help the brand stay consistent across all project types and keep the image consistent across all platforms.
Final Words
If you’re looking to create a brand styles guide, there are a few different approaches you can take. You can create a brand styles guide in Word, a brand style guide in Photoshop, or a brand style guide for digital design projects. Whichever path you choose, a style guide can help your company stay consistent and create beautiful visuals that are consistent with the brand.